This brief was to create an experience which express summer-time of freedom and self-expression. The physical activation or experience needs to create a summer moment that people feel free to be themselves, puts the power of music, dance and art to work.

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My concept was based around 'carrying on the party with Bacardi' and even though the festivals may of stopped you can turn your own Bacardi can into a speaker to carry on the party. I have created a variation in cans aimed at different genres of music ensuring that it become inclusive to everyone.