This brand collaboration has been created to give Parkinson Uk a platform to make people aware of this disease and start to open up a discussion. PG Tips was the most relevant brand to present this issue because of the nature of the product and PG Tips having a humble and nostalgic background, I felt that the consumers would be able to relate to this collaboration. 

 

The design has  incorporated a small blue tulip as this is the symbol of the disease, by making a small change to the brand mark from the tea leaves to the tulip it allows the consumer to start becoming intrigued. I have also created a PG Tips cafe for people with the disease to attend tailored classes to help slow the disease down, and support groups for those who are indirectly affected. This helps PG Tips to be used as a support rather then just a sponsor giving the personal connection with the consumer.