This brand was created to challenge the current hot drinks market with a new hot chocolate brand that portrays the indulgence and quality of this product. This brand also needed to have a contemporary and bold design to stand out on shelf in comparison to its competitors.

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To represent the pure indulgence in this hot drink I wanted the brand name to capture the sound in which you make when you have tasted an amazing cup of hot chocolate. The drips running over the brand mark was to imply the tin revealing the brand and product. The tin structure helps the consumer to interact with the product and get that initial smell of chocolate relating and enhancing the name of the brand further. I have expanded this brand further by making it become on the go and playing with the tessellation of the three ‘M’s’ when they are next to each other giving this brand another avenue to explore.