Bringing the true authentic Spanish culture and flavours to the UK whilst representing the true nature of this dish and moving away from the British Representation of it being a 'take away' dish. 

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The brand has been created for families to create and enjoy the Spanish experience together as a family and elevate their meal times in which they share together. The brand name in English simply means 'together' which is the core brand value this brand has been created and built upon. The branding has been based upon Spanish typography and the natural colours in which this dish has to offer. The slight curve at the top is to represent the shape of the dish itself incorporating these elements laterally. Through every touch point that has been created ‘Juntos’ is always at the heart of the design which is how Paella is perceived within Spain. The secondary brand mark and slogan gives the consumer an insight into the brand as it stands for ‘Serve Together, Together Enjoy’ keeping the brand ethos and values at the beginning of this brand.